Every Day Is Earth Day
It’s hard to believe that Earth Day has been around for almost 40 years. That’s right. 40 years, 4 decades… almost half a century! First launched in 1970 as a “grassroots” environmental awareness event in the United States, Earth Day was created to focus concern on broad environmental problems (global warming was not well established at the time).
Earth Day is celebrated as the birth of the environmental movement and is now the world’s most widely observed secular holiday. Originally founded by U.S. Senator Gaylord Nelson of Wisconsin, and coordinated by Dennis Hayes, the original Earth Day saw some 20 million Americans participate – thousands of colleges, universities, primary and secondary schools, and hundreds of communities.
Yet, sitting here writing this blog post I find it equally hard to believe that we still find ourselves in such dire ecological straits.
Earth Day comes and goes, inciting numerous campaigns and “marketing events” seemingly cast towards a fleeting moment of public awareness that generates little inertia, but lots of greenwash. The critical issue of sustainability has taken root in the popular media only recently, spearheaded by the call to reduce Global Warming.
Meanwhile, our habitual mode of living, consuming and wasting, has not really changed. As Michael Pollan once observed in an article for the Sunday New York Times Magazine, “for us to wait for legislation or technology to solve the problem of how we’re living our lives suggests we’re not really serious about changing — something our politicians cannot fail to notice.”
Maybe we are looking at these environmental issues from the wrong perspective, and perhaps that's why initiatives to create lasting change fail to take root with the majority of people in a meaningful way. Global Warming, for instance, is still regarded as a scientific and environmental issue. Many scientists believe that this is a major mistake and that climate change is more a symptom of “dysfunctional social and economic practices and policies”.
As hard as we might wish to virtually transport ourselves out of these issues, it isn’t likely to happen. Especially now that we are in the midst of a world economic downturn.
Earth day is every day. If it isn’t, it should be.
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With Earth Day fresh in my brain, I am going to add the Rainforest Foundation to our e.a.t.List list of links to the right of our page, and urge you to visit.
Originally founded in 1989 by Sting and Trudie Styler in response to a request for help from an Amazonian Kayapo Indian tribal leader in Brazil, the Rainforest Foundation has grown into a network of organizations working in a dozen countries around the globe helping indigenous communities gain fundamental human rights, territorial ownership and sustainable local development, among other initiatives.
Everyone knows Sting as an accomplished solo musical artist, actor, and former member of the Police. However, not many people will know that his wife, Trudy Styler, is also a film producer. Her latest project is Crude, a critically acclaimed documentary film that tells the story of one of the most controversial environmental lawsuits in recent history. Check it out.







